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(analog) Cruising is the viral step-by-step guide to Queer cruising etiquette with a blend of history, humor, and personal stories.
From checking into a bathhouse, to consent in a darkroom, Leo shares tips for first-timers and rusty old-timers. (Analog) Cruising builds its own language, defining implied consent, caressing cues and the museum technique.
The Manual has sold thousands of copies worldwide through a grassroots campaign. Featured in a PSA by the New York State Department of Health, presented at the Creating Change Conference, classes at California State University, distributed to LGBTQ youth through Impulse San Francisco, circulated through bathhouses and nightlife spaces internationally, appeared in Savage Love by Dan Savage and The New Yorker.
“Leo wants you off the apps and into the streets!” -Dan Savage
Leo Herrera is an artist and writer renowned for his exploration of Queer and immigrant experiences through the lenses of sex, technology and history. Herrera's writing is read by millions on social media @herreraimages and Substack at Herrera Words.
The Cruising Kit: The 2026 Heaven edition includes the neoprene key and card bagfor sauna & darkroom, inscribed with the quote from The Manual “When We Cruise-Face-To-Face We Honor Heaven.” A lighter bottle opener combo with the greatest pickup line “Where were you before you got here?” and 10 ml premium silicone lube from Good Parts, a small, indie company from Brooklyn.
The 2026 Pride Bundle: Save up to 35% with the 2026 Pride Bundle. The Manual, POST & Sentences + The Cruising Kit & Unmistakable Softness bookmark and wood panel with mini easel.
